Abstract: A social dating system selects matching users for a viewing user based on common interests between the matching user and the viewing user. The social dating system accesses information related to users from a social networking system, indicating relationships between users and social networking objects. The social dating system determines common interests between users by determining a relatedness of social networking objects. The common interests are used to determine compatibility between users and to select matching users. Suggested messages are also selected for the viewing user to initiate a conversation based on common interests. The suggested messages may be based on promotions by an advertiser.

Abstract: A social dating system selects matching users for a viewing user based on common interests between the matching user and the viewing user. The social dating system accesses information related to users from a social networking system, indicating relationships between users and social networking objects. The social dating system determines common interests between users by determining a relatedness of social networking objects. The common interests are used to determine compatibility between users and to select matching users. Suggested messages are also selected for the viewing user to initiate a conversation based on common interests. The suggested messages may be based on promotions by an advertiser.

Abstract: A system and method for providing information to a user in the context of an online game, in which game units are allocated to the user. The system and method include acquiring user profile data relating to at least one of personal characteristic of the user, retrieving information items from a database based on the user profile data, associating the information items with the game units allocated to the user, and presenting the game units to the user with the information items displayed on the game units.