Abstract: A stadium signage system (10) is provided for displaying promotional or informational signs at field events such as soccer games played in a stadium having a grandstand facing a playing field. A support frame (18) is supported in an upright position by a pair of mounting stands (14). The support frame (18) has a bottom rail (26) and a top rail (24) and is positioned between the grandstand and the playing field. A first channel (20) is connected to the bottom rail (26) and has a first upward member (38) confronting a first side (39) of the bottom rail (26) wherein a first space (C1) is defined between the first upward member (38) and the first side (39) of the bottom rail (26). The first channel (20) also has a second upward member (40) confronting a second side (41) of the bottom rail (26) wherein a second space (C2) is defined between the second upward member (40) and the second side (41) of the bottom rail (26). A first adpanel (16) is inserted into the first space (C1) and faces the playing field.