Abstract: The invention includes a system for, a method for, and a method of doing business including dispensing samples. These include a sample card distributor 4; a machine-readable label 3 incorporated in a sample card 2, a machine-readable label writer 6 for writing data associated with a product 5 onto the machine-readable label 3, and a device for distributing samples 7 which includes a machine-readable label reader 9 for reading the machine-readable label 3; a database 12 containing sample information; means for packaging and distributing samples 14; and a processor 11 for receiving data from the machine-readable label reader 9, obtaining sample information from the database 12, and directing the means for packaging and distributing samples 14 to package and distribute at least one sample.

Abstract: A dynamically illuminated product display device, system, and method includes a shelf 110 having a series of electrical contacts 120 arranged on an upper surface thereon, the shelf being adapted for connection with a power source. A package 101 covers at least a portion of a product, the package having an electro luminescent material 105 arranged on at least a portion of an exterior surface and electrical contacts 115 arranged on a portion of a bottom surface and in electrical connection with the electro luminescent material 1051, so that when the package is arranged on the shelf, the electrical contacts 115 on the bottom surface of the package 101 are facing the electrical contacts 120 arranged on the shelf 110. The product package can display a backlight, an image such as a product logo, or part or a whole message to enhance the possibility of consumer selection.