Patents by Inventor Colleen Moraghan
Colleen Moraghan has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).
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Patent number: 11917243Abstract: In a video delivery context, collection and analysis of viewing data can provide insight into viewer interaction with video and the Internet. The viewing data can be transmitted in a controlled manner to a data repository. Disclosed herein are system, method, and computer program product embodiments for optimizing inventory based on predicted viewership. An example embodiment operates by evaluating past viewership data for a periodic event, determining a tendency of a market segment to view the periodic event, and predicting viewership for a future event based on the determined tendency.Type: GrantFiled: July 6, 2020Date of Patent: February 27, 2024Assignee: CSC Holdings, LLCInventors: Colleen Moraghan, Nandhita Karunanithi
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Patent number: 11153618Abstract: In a video delivery context, collection and analysis of viewing data can provide insight into viewer interaction with video and the Internet. The viewing data can be transmitted in a controlled manner to a data repository. The system can selectively target specific viewers/households to obtain viewing data, which can be combined with demographics, anonymized, and encrypted. Embodiments enable precision selection of media opportunities, by determining detailed characteristics associated with broadcasts including movement of audiences and specific viewer behavior, such as visits to websites on the Internet. The effective yield of broadcasts, including promotional spots and advertisements, can be determined and predicted based on concrete data at a level of detail down to individual viewers. Accordingly, embodiments enable improvement of the effectiveness and return on investment for programming, promotional spots, and advertisements.Type: GrantFiled: January 8, 2018Date of Patent: October 19, 2021Assignee: CSC Holdings, LLCInventors: Gemma Toner, Colleen Moraghan, Richard Neill, Alejandro A. Hoyos, John McKenna, Laurie Martone, Rohit Bansal
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Patent number: 10979754Abstract: Embodiments utilize viewership data collected via a set top box (STB) at individual households (HHs) to enable a network operator to recommend ad spots to customers based on a percentage of HHs that are likely to view the ad spots (e.g., the % of HHs reached by the ad spots), and/or based on the average number of times (e.g., average frequency) that the reached HHs are likely to view the ad spot. Embodiments compile the available network/daypart ad spots per broadcast week, and determine a number of ad spots for each network/daypart that satisfy a reached threshold of HHs, and/or satisfies the minimum frequency threshold.Type: GrantFiled: September 7, 2018Date of Patent: April 13, 2021Assignee: CSC Holdings, LLCInventors: Nandhita Karunanithi, Colleen Moraghan, Dale Thomas, Eileen Cook, Paul Haddad, Wael Sabra
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Patent number: 10708654Abstract: In a video delivery context, collection and analysis of viewing data can provide insight into viewer interaction with video and the Internet. The viewing data can be transmitted in a controlled manner to a data repository. Disclosed herein are system, method, and computer program product embodiments for optimizing inventory based on predicted viewership. An example embodiment operates by evaluating past viewership data for a periodic event, determining a tendency of a market segment to view the periodic event, and predicting viewership for a future event based on the determined tendency.Type: GrantFiled: March 15, 2013Date of Patent: July 7, 2020Assignee: CSC Holdings, LLCInventors: Colleen Moraghan, Nandhita Karunanithi
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Patent number: 10075756Abstract: Embodiments utilize viewership data collected via a set top box (STB) at individual households (HHs) to enable a network operator to recommend ad spots to customers based on a percentage of HHs that are likely to view the ad spots (e.g., the % of HHs reached by the ad spots), and/or based on the average number of times (e.g., average frequency) that the reached HHs are likely to view the ad spot. Embodiments compile the available network/daypart ad spots per broadcast week, and determine a number of ad spots for each network/daypart that satisfy a reached threshold of HHs, and/or satisfies the minimum frequency threshold.Type: GrantFiled: June 3, 2016Date of Patent: September 11, 2018Assignee: CSC Holdings, LLCInventors: Nandhita Karunanithi, Colleen Moraghan, Dale Thomas, Eileen Cook, Paul Haddad, Wael Sabra
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Patent number: 9877052Abstract: In a video delivery context, collection and analysis of viewing data can provide insight into viewer interaction with video and the Internet. The viewing data can be transmitted in a controlled manner to a data repository. The system can selectively target specific viewers/households to obtain viewing data, which can be combined with demographics, anonymized, and encrypted. Embodiments enable precision selection of media opportunities, by determining detailed characteristics associated with broadcasts including movement of audiences and specific viewer behavior, such as visits to websites on the Internet. The effective yield of broadcasts, including promotional spots and advertisements, can be determined and predicted based on concrete data at a level of detail down to individual viewers. Accordingly, embodiments enable improvement of the effectiveness and return on investment for programming, promotional spots, and advertisements.Type: GrantFiled: March 20, 2017Date of Patent: January 23, 2018Assignee: CSC Holdings, LLCInventors: Gemma Toner, Colleen Moraghan, Richard Neill, Alejandro A. Hoyos, John McKenna, Laurie Martone, Rohit Bansal
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Patent number: 9635402Abstract: In a video delivery context, collection and analysis of viewing data can provide insight into viewer interaction with video and the Internet. The viewing data can be transmitted in a controlled manner to a data repository. The system can selectively target specific viewers/households to obtain viewing data, which can be combined with demographics, anonymized, and encrypted. Embodiments enable precision selection of media opportunities, by determining detailed characteristics associated with broadcasts including movement of audiences and specific viewer behavior, such as visits to websites on the Internet. The effective yield of broadcasts, including promotional spots and advertisements, can be determined and predicted based on concrete data at a level of detail down to individual viewers. Accordingly, embodiments enable improvement of the effectiveness and return on investment for programming, promotional spots, and advertisements.Type: GrantFiled: June 29, 2015Date of Patent: April 25, 2017Assignee: CSC Holdings, LLCInventors: Gemma Toner, Colleen Moraghan, Richard Neill, Alejandro A. Hoyos, John McKenna, Laurie Martone, Rohit Bansal
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Patent number: 9071370Abstract: In a video delivery context, collection and analysis of viewing data can provide insight into viewer interaction with video and the Internet. The viewing data can be transmitted in a controlled manner to a data repository. The system can selectively target specific viewers/households to obtain viewing data, which can be combined with demographics, anonymized, and encrypted. Embodiments enable precision selection of media opportunities, by determining detailed characteristics associated with broadcasts including movement of audiences and specific viewer behavior, such as visits to websites on the Internet. The effective yield of broadcasts, including promotional spots and advertisements, can be determined and predicted based on concrete data at a level of detail down to individual viewers. Accordingly, embodiments enable improvement of the effectiveness and return on investment for programming, promotional spots, and advertisements.Type: GrantFiled: August 3, 2010Date of Patent: June 30, 2015Assignee: CSC Holdings, LLCInventors: Gemma Toner, Colleen Moraghan, Richard Neill, Alejandro A. Hoyos, John P. McKenna, Laurie Martone, Rohit Bansal
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Publication number: 20110289524Abstract: In a video delivery context, collection and analysis of viewing data can provide insight into viewer interaction with video and the Internet. The viewing data can be transmitted in a controlled manner to a data repository. The system can selectively target specific viewers/households to obtain viewing data, which can be combined with demographics, anonymized, and encrypted. Embodiments enable precision selection of media opportunities, by determining detailed characteristics associated with broadcasts including movement of audiences and specific viewer behavior, such as visits to websites on the Internet. The effective yield of broadcasts, including promotional spots and advertisements, can be determined and predicted based on concrete data at a level of detail down to individual viewers. Accordingly, embodiments enable improvement of the effectiveness and return on investment for programming, promotional spots, and advertisements.Type: ApplicationFiled: August 3, 2010Publication date: November 24, 2011Applicant: CSC Holdings, LLCInventors: Gemma TONER, Colleen Moraghan, Richard Neill, Alejandro A. Hoyos, John P. McKenna, Laurie Martone, Rohit Bansal