Abstract: Highly customized and targeted communications content may be pre-programmed or customized, configured, and delivered “on the fly” by an interactive media communication system comprising a network connected video screen and faucet combination. Individual and aggregated statistics about encounters with the content may be captured. Each unit in the network will also capture encounter-specific data to associate with each person and encounter such as dwell time in general, dwell time as a function of displayed media, environmental conditions, time of day, presence of other people, location of encounter, etc. In addition to targeted marketing, the interactive media communication system may be used to stimulate and motivate enhanced hygiene by introducing media elements and “gamification” into the hand washing ritual. Management can track employee and guest compliance with idealized hand washing activity.

Abstract: A faucet system including: a first set of faucet components including at least a water regulating device and a water dispensing device, wherein the water regulating device and the water dispensing device include advertising indicia of a first theme; a second set of faucet components including at least a water regulating device and a water dispensing device, wherein the water regulating device and the water wherein the first and second set of faucet components are configured to be interchangeably connected to a base.