Abstract: Systems and methods for selecting content based on an event associated with a device identifier are provided. One or more processors can receive a request to serve content. The processors can identify a device identifier associated with the request. The processors can determine, from the device identifier, an event for which to serve content. The processors can determine, from the request, a length of time between a time the request to serve content is received and a time at which the event is scheduled to occur. The processors can select, based on the determined length of time and event parameters associated with the event, content for display and provide the selected content for display at a computing device associated with the device identifier.

Abstract: Systems and methods for selecting content based on an event associated with a device identifier are provided. One or more processors can receive a request to serve content. The processors can identify a device identifier associated with the request. The processors can determine, from the device identifier, an event for which to serve content. The processors can determine, from the request, a length of time between a time the request to serve content is received and a time at which the event is scheduled to occur. The processors can select, based on the determined length of time and event parameters associated with the event, content for display and provide the selected content for display at a computing device associated with the device identifier.

Abstract: Systems and methods for selecting content based on an event associated with a device identifier are provided. One or more processors can receive a request to serve content. The processors can identify a device identifier associated with the request. The processors can determine, from the device identifier, an event for which to serve content. The processors can determine, from the request, a length of time between a time the request to serve content is received and a time at which the event is scheduled to occur. The processors can select, based on the determined length of time and event parameters associated with the event, content for display and provide the selected content for display at a computing device associated with the device identifier.

Abstract: Methods, systems, and media for presenting a reminder to view content are provided. In accordance with some embodiments, a method for presenting a reminder to view content is provided, the method comprising: determining that a message that includes a link to a first content item has been received by a user device; determining whether the link to the content item has been selected; in response to determining that the link to the content item has not been selected, storing metadata associated with the content item; determining that a user is viewing a second content item that is related to the first content item; determining a probability value that indicates a likelihood that the user would be interested in viewing the first content item; and causing an interface that includes a reminder to view the first content item to be presented on the user device.

Abstract: Methods, systems, and media for presenting a reminder to view content are provided. In accordance with some embodiments, a method for presenting a reminder to view content is provided, the method comprising: determining that a message that includes a link to a first content item has been received by a user device; determining whether the link to the content item has been selected; in response to determining that the link to the content item has not been selected, storing metadata associated with the content item; determining that a user is viewing a second content item that is related to the first content item; determining a probability value that indicates a likelihood that the user would be interested in viewing the first content item; and causing an interface that includes a reminder to view the first content item to be presented on the user device.

Abstract: A method for creating a single playlist with multiple authors is disclosed. The method includes storing a uniform resource locator (URL) of a playlist and a first identifier (ID) of a first user that is an author of the playlist as metadata of the playlist, receiving an invite indication that a second user is to be invited as another author of the playlist, providing sharing options for inviting the second user to be the another author, receiving a sharing indication of a selected sharing option of the sharing options, providing, based on the selected sharing option, an invitation to the second user, the invitation to request the second user to be an author of the playlist and to provide access to the playlist via the URL, and storing a second ID of the second user and permissions corresponding to the second user as the metadata of the playlist.

Abstract: In one aspect, a method for generating groupings of users at a social networking service is provided, the method includes determining identifying information for a user, identifying one or more other users having a set of identifying information in common with the user, generating a group including the user and the one or more other users, associating the set of identifying information common between the user and the one or more other users with the group and providing recommendations to the user for activity with respect to the one or more other users based on the set of identifying information.

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium for providing content. A method includes: receiving a first request for an advertisement to be presented in a slot on a web resource that is to be displayed by an access device; identifying an advertisement to serve; determining an amount of time required to deliver the advertisement to the access device including determining a connection speed; storing connection information including at least the connection speed; subsequent to the storing, receiving a second request for a second advertisement from the access device; using the stored connection information to determine one or more of an advertisement eligibility, an advertisement type, or an advertisement size, including selecting a second advertisement responsive to the second request that meets at least one of the determined eligibility, size or type; and providing the second advertisement responsive to the second request.

Abstract: Systems and methods for selecting content based on an event associated with a device identifier are provided. One or more processors can receive a request to serve content. The processors can identify a device identifier associated with the request. The processors can determine, from the device identifier, an event for which to serve content. The processors can determine, from the request, a length of time between a time the request to serve content is received and a time at which the event is scheduled to occur. The processors can select, based on the determined length of time and event parameters associated with the event, content for display and provide the selected content for display at a computing device associated with the device identifier.

Abstract: Systems and methods for selecting content based on an event associated with a device identifier are provided. One or more processors can receive a request to serve content. The processors can identify a device identifier associated with the request. The processors can determine, from the device identifier, an event for which to serve content. The processors can determine, from the request, a length of time between a time the request to serve content is received and a time at which the event is scheduled to occur. The processors can select, based on the determined length of time and event parameters associated with the event, content for display and provide the selected content for display at a computing device associated with the device identifier.

Abstract: Systems and methods for selecting content based on an event associated with a device identifier are provided. One or more processors can receive a request to serve content. The processors can identify a device identifier associated with the request. The processors can determine, from the device identifier, an event for which to serve content. The processors can determine, from the request, a length of time between a time the request to serve content is received and a time at which the event is scheduled to occur. The processors can select, based on the determined length of time and event parameters associated with the event, content for display and provide the selected content for display at a computing device associated with the device identifier.

Abstract: Systems and methods for selecting content based on an event associated with a device identifier are provided. One or more processors can receive a request to serve content. The processors can identify a device identifier associated with the request. The processors can determine, from the device identifier, an event for which to serve content. The processors can determine, from the request, a length of time between a time the request to serve content is received and a time at which the event is scheduled to occur. The processors can select, based on the determined length of time and event parameters associated with the event, content for display and provide the selected content for display at a computing device associated with the device identifier.

Abstract: Systems and methods for identifying relevancy scores of a keyword cluster related to an event category for a given time period relative to an event of the event category. Processors identify an event and determine event parameters of the event. Processors determine keyword clusters associated with the event parameters for serving content. Processors generate a relevancy score for each of the keyword clusters over plurality of time periods relative to the event. The relevancy score of a first subset of the keyword clusters is higher during a first time period than a second time period and the relevancy score of a second subset of the keyword clusters is higher during the second time period than the first time period. Processors create, for the event, a data structure including the keyword clusters and the generated relevancy scores for each of the keyword clusters over the time periods relative to the event.

Abstract: Methods, systems, and media for presenting a reminder to view content are provided. In accordance with some embodiments, a method for presenting a reminder to view content is provided, the method comprising: determining that a message that includes a link to a first content item has been received by a user device; determining whether the link to the content item has been selected; in response to determining that the link to the content item has not been selected, storing metadata associated with the content item; determining that a user is viewing a second content item that is related to the first content item; determining a probability value that indicates a likelihood that the user would be interested in viewing the first content item; and causing an interface that includes a reminder to view the first content item to be presented on the user device.

Abstract: Methods, systems, and media for presenting a reminder to view content are provided. In accordance with some embodiments, a method for presenting a reminder to view content is provided, the method comprising: determining that a message that includes a link to a first content item has been received by a user device; determining whether the link to the content item has been selected; in response to determining that the link to the content item has not been selected, storing metadata associated with the content item; determining that a user is viewing a second content item that is related to the first content item; determining a probability value that indicates a likelihood that the user would be interested in viewing the first content item; and causing an interface that includes a reminder to view the first content item to be presented on the user device.

Abstract: Systems and methods for selecting content based on an event associated with a device identifier are provided. One or more processors can receive a request to serve content. The processors can identify a device identifier associated with the request. The processors can determine, from the device identifier, an event for which to serve content. The processors can determine, from the request, a length of time between a time the request to serve content is received and a time at which the event is scheduled to occur. The processors can select, based on the determined length of time and event parameters associated with the event, content for display and provide the selected content for display at a computing device associated with the device identifier.

Abstract: An advertising system receives, from a merchant system, marketing information, bidding preferences for auctions for advertising spaces, and a merchant system reservation calendar comprising an availability for the merchant system. The advertising system receives a notice of an auction for an advertising space from an advertising platform. The advertising system determines a first bid for the auction based on the availability of the merchant system, the marketing information, and the merchant system's bidding preferences and transmits the first bid to the advertising platform. The advertising system receives a notice of an incomplete auction from the advertising platform. The advertising system receives, from the merchant system, an updated merchant system reservation calendar comprising an updated availability and determines a second bid for the advertising space auction. The advertising system transmits the second bid to the advertising platform.

Abstract: Systems and methods for selecting content based on an event associated with a device identifier are provided. One or more processors can receive a request to serve content. The processors can identify a device identifier associated with the request. The processors can determine, from the device identifier, an event for which to serve content. The processors can determine, from the request, a length of time between a time the request to serve content is received and a time at which the event is scheduled to occur. The processors can select, based on the determined length of time and event parameters associated with the event, content for display and provide the selected content for display at a computing device associated with the device identifier.

Abstract: Systems and methods for adjusting a relevancy score of a keyword cluster—time period—event category combination is provided. Processors can identify an event category associated with relevancy scores. Processors can identify, from a content serving opportunity log, content serving opportunities associated with the event category in which content served in the content serving opportunity is selected based on a keyword cluster associated with the event category. Processors can determine, for each of the identified content serving opportunities, an event for which content was served in the content serving opportunity. Processors can then adjust a relevancy score of the keyword cluster—time period—event category combination based on the performance of the content of the subset of content serving opportunities.

Abstract: A method for creating a single playlist with multiple authors is disclosed. The method includes storing a uniform resource locator (URL) of a playlist and a first identifier (ID) of a first user that is an author of the playlist as metadata of the playlist, receiving an invite indication that a second user is to be invited as another author of the playlist, providing sharing options for inviting the second user to be the another author, receiving a sharing indication of a selected sharing option of the sharing options, providing, based on the selected sharing option, an invitation to the second user, the invitation to request the second user to be an author of the playlist and to provide access to the playlist via the URL, and storing a second ID of the second user and permissions corresponding to the second user as the metadata of the playlist.