Abstract: Some embodiments provide an advocate system to facilitate automated online presence verification for different entities on behalf of the entities. The advocate system places service providers on notice that profiles and information hosted by them and that form the online presence for a particular entity should first be verified with that particular entity. The advocate system further facilitates online presence verification by 1) directly or indirectly connecting the service providers that are placed on notice with the appropriate authoritative entities to facilitate the verification of the profiles and information, 2) selectively targeting service providers hosting profiles and information that are unverified, 3) automatedly verifying hosted profiles and information based on a verified profile lists and verified information that authoritative entities provide to a central repository.

Abstract: Some embodiments provide a credibility management system that aggregates user posts from several social media sites contemporaneously with the posts being published to those sites. The system parses each of the aggregated posts to identify an entity that is targeted in each of the posts and presents the posts to the targeted entities in a real-time manner. The credibility management system computes a score to determine the impact that a user post would have on the credibility of a targeted entity. By presenting the computed scores and aggregated posts to the targeted entities, the credibility management system notifies the targeted entities about what is being said about them across social media, identifies the impact of those posts, and provides a platform whereby the targeted entities can reply in order to mitigate or improve the impact that the posts would have on credibility.

Abstract: Some embodiments promote website credibility and the optimization of websites for people by automatedly quantifying various elements of a website into component credibility scores. In some embodiments, a set of encoded credibility scoring rules are used to compute each of the component credibility scores, wherein the credibility scoring rules are derived based on factors that have been identified by a grouping of people that preferably represent a primary demographic of users that consume the content of a particular classified type of website. In some such embodiments, the credibility scoring rules are derived from commonality that is identified from a sample set of known credible and/or non-credible websites of a particular classification. Once the credibility scoring rules are defined, the system applies the rules to other websites having the same classification as those from which the rules are derived to automatically generate credibility scores for the other websites.

Abstract: Some embodiments provide a credibility system including an interface portal for presenting a holistic view of entity credibility. To provide the holistic view, the credibility system aggregates credibility data from multiple data sources. The aggregated credibility data is processed and ordered to present different dimensions of entity credibility, with each dimension graphically presented in the interface portal through an interactive credibility module. In some embodiments, the credibility data associated with each credibility module is processed to produce at least one value that quantifiably represents the credibility data. In some embodiments, the credibility data associated with each credibility module is hierarchically ordered to present the credibility data in a drill-down fashion with each hierarchical layer presenting more detailed credibility data for better understanding the credibility data presented in the preceding layer.