Abstract: Embodiments are directed towards enabling telecommunications networked services providers to maximize sales of products, services, content, and applications to their customers by detecting contextual occasions in which to present a customer an offering of a product, service, content, or application. The occasion may be defined for the customer within their cultural environment by ethnographic research and anthropological modeling. The occurrence of a contextual occasion may be realized for a customer, in part, based on predictive and behavioral analytics of demographic, behavioral, and/or psychographic customer attributes. The customer's activities, location, time, social network activity, and events occurring in the world are also monitored to identify or predict an occurrence of the targeted occasion in which to present a contextually relevant product, service, content, and/or application offering to the customer.