Abstract: A two-piece assembly for the operational holding of a display balloon in the inflated state. One piece comprises a male member cylindrical receptacle having slots for facilitating the positioning of the balloon neck therein. A cleat depends integrally from the bottom wall of the male member and the balloon neck is wrapped therearound to retain and constrict it and tend to prevent the escape of gas from the balloon. A female member receptacle of complementary configuration is resiliently snap-fittable over the male member to conceal and shield the operationally positioned balloon neck. The assembled holder is supportable as desired, such as in a tubular standard.