Abstract: Reporting data related to content processing devices, e.g., television devices, are processed to identify channel tunes and corresponding tune times of the content processing devices. Automatically generated channel tunes based on the corresponding tune times are identified. Content items that are aired during a time period defined by the corresponding tune times can be adjusted.

Abstract: Methods and apparatus for encouraging viewers to pay attention to commercials by incentivizing viewers to watch. Viewers are notified that they can receive rewards for answering one or more questions during or at the conclusion of the commercial. To verify that the viewer paid attention to the commercial, the answer to the question may be based on the content of the commercial. A sponsor might ask, for example, that the viewer identify the name of the sponsor or the color of an announcer's shirt. A correct answer indicates that the viewer watched the commercial, and the viewer is therefore entitled to some reward. For example, viewers who watch the commercial may be entered in a prize drawing, or may receive prize points, such as frequent-flier miles. In other embodiments, viewers may verify that they watched a given program by selecting an icon or pressing a button on a remote control.

Abstract: Advertising parameters and associated television advertisements are received from advertisers. The television advertisements can be designated as pending approval. An automated approval process and a television provider approval process can be utilized to approve or disapprove of the television advertisements pending approval. Approved television advertisements can be provided to the television provider, e.g., by a download process over a network.

Abstract: A television receiving system displays an advertisement for a future television program. If the future television program is identified as recordable, the system also displays an option to set a reminder for the advertised program and/or an option to record the advertised program on a video recorder. If a viewer of the advertisement selects the reminder option, then a reminder is programmed in the system. If the viewer selects the record option, then the system automatically programs the video recorder to record the advertised program. If the viewer has established an interactive session during a television advertisement, and has not completed the interactive session when the advertisement ends, then the current television program is paused until the interactive session is completed.

Abstract: A viewer of television programming is alerted to the availability of content related to the programming (e.g. an associated Internet web page) by an icon momentarily displayed on the screen. Using a remote control, the viewer can select the icon. A control panel then appears, superimposed over the television image, and provides additional detail about the related content. By further operating the remote control, the viewer can select the associated content for viewing, or return to watching the television. Various other features and variations are disclosed.

Abstract: Described are methods and apparatus for encouraging viewers to pay attention to television programs, commercials in particular, by offering viewers some incentive to watch. In one embodiment, viewers are notified that they can receive frequent-flier miles for answering one or more simple questions at the conclusion of the commercial. To verify that the viewer paid attention to the commercial, the answer to the question may be based on the content of the commercial. A sponsor might ask, for example, that the viewer identify the name of the sponsor or the color of an announcer's shirt. A correct answer indicates that the viewer watched the commercial, and that the viewer is therefore entitled to some reward. For example, viewers who watch the commercial may be entered in a prize drawing, or may receive prize points, such as frequent-flier miles. In other embodiments, viewers may verify that they watched a given program by selecting an icon or pressing a button on a remote control.

Abstract: Reporting data related to content processing devices, e.g., television devices, are processed to identify channel tunes and corresponding tune times of the content processing devices. Automatically generated channel tunes based on the corresponding tune times are identified. Content items that are aired during a time period defined by the corresponding tune times can be adjusted.

Abstract: Advertising parameters and associated television advertisements are received from advertisers. The television advertisements can be designated as pending approval. An automated approval process and a television provider approval process can be utilized to approve or disapprove of the television advertisements pending approval. Approved television advertisements can be provided to the television provider, e.g., by a download process over a network.

Abstract: Systems and methods can be used to adjust an advertising budget associated with an advertising item based on forecast performance of a media item associated with the advertising item. The advertising budget can be reconciled based upon measured impressions associated with the advertising item.

Abstract: Systems and methods for displaying Internet content associated with television programming. Content associated with a program included in the television programming is automatically displayed by a set top box. Before the broadcast of a program, listing information or EPG data is stored at the set top box. The listing information includes batch mode logical addresses or links. During the program, a viewer is notified about the link, and the content may be accessed and displayed concurrently with the program. In addition, real-time logical addresses or links, which are embedded in the program, may be extracted and the viewer is notified of these links. If both the real time and batch links are available, a determination is made according to pre-defined rules regarding which link is brought to the attention of the viewer.

Abstract: Reporting data related to content processing devices, e.g., television devices, are processed to identify channel tunes and corresponding tune times of the content processing devices. Automatically generated channel tunes based on the corresponding tune times are identified. Content items that are aired during a time period defined by the corresponding tune times can be adjusted.

Abstract: A television receiving system displays an advertisement for a future television program. If the future television program is identified as recordable, the system also displays an option to set a reminder for the advertised program and/or an option to record the advertised program on a video recorder. If a viewer of the advertisement selects the reminder option, then a reminder is programmed in the system. If the viewer selects the record option, then the system automatically programs the video recorder to record the advertised program. If the viewer has established an interactive session during a television advertisement, and has not completed the interactive session when the advertisement ends, then the current television program is paused until the interactive session is completed.

Abstract: A simultaneous ascending price auction (“SAA”) can be used to allocate advertising inventory to bidders. The advertising inventory can be, for example, radio or television advertisement spots (“spots”). The bidders can be advertisers that can provide advertisements for presentation in the spots. Two or more contiguous spots can define an advertising block. Spots or advertising blocks can be allocated to advertisers by the SM mechanism based on bid criteria. The SAA can perform simultaneous advertisement scheduling and pricing. The auction allocation can be optimized to facilitate efficient allocation of advertisements to spots or blocks.

Abstract: Described are a method and apparatus for incorporating broadcast television into Web pages. Broadcast television can be embedded into Web pages using, for example, a “tv:” attribute in conjunction with common HTML tags. Within the “tv:” attribute, a Web-page author can reference a TV station by channel number, network, or broadcast call letters. HTML documents are parsed to recover both the conventional-tags and tags that include TV attributes. The resulting Web pages display the identified broadcast TV in a frame specified by the TV attribute. One embodiment supports the presentation of television in the background of an HTML document. In that embodiment, HTML tags corresponding to overlying HTML content are provided with an attribute that defines a level of transparency from zero to one-hundred percent. The transparency attribute allows content providers to overlay any type of HTML information over a broadcast television show without completely obscuring the underlying show.

Abstract: A content item is presented to at least one user via a first medium, where the content item identifies a target concept. The first medium can be, for instance, radio, television, print advertisements, or the Internet. The number of requests at a search tool for the target concept are measured subsequent to the presentation of the content item in the first medium. The difference (e.g, increase or decrease) in use of a second medium, e.g., the Internet, subsequent to the presentation of the content item in the first medium can be measured, which can be used to modify a value associated with a subsequent presentation of the content item using the first medium.

Abstract: Subject matter includes methods of using conventional set-top boxes that receive streaming video modulated on coaxial cable rather than over an IP-based LAN as nodes in a media network. In one implementation, an exemplary adapter is used to integrate a conventional set-top box into a media network. In one implementation, an exemplary filter is used to reserve frequencies for communications between a conventional set-top box and a hub and to prevent communications from leaving a media network. In one implementation, an exemplary content protection method provides a way of encrypting program content on the media network in a manner that a conventional set-top box can decode.

Abstract: Program boundaries are determined through viewing behavior. More specifically, edge and/or commercial boundaries of programs may be determined by monitoring viewing behavior of different video segments using forward and backward correlations between video segments. In a described implementation, a video portion is divided into segments. To monitor the viewing of the video portion, whether each particular segment is played by a viewer (as compared to being unviewed or viewed in an accelerated manner) is tracked for a number of different viewers. For each segment, correlations with previous and subsequent segments are calculated based on viewership. The segments may then be categorized. A segment that is strongly correlated with subsequent segments but not previous segments is categorized as a starting segment. A segment that is strongly correlated with previous segments but not subsequent segments is categorized as an ending segment. Middle and island segments may also be categorized.

Abstract: Described are a method and apparatus for incorporating broadcast television into Web pages. Broadcast television can be embedded into Web pages using, for example, a “tv:” attribute in conjunction with common HTML tags. Within the “tv:” attribute, a Web-page author can reference a TV station by channel number, network, or broadcast call letters. HTML documents are parsed to recover both the conventional tags and tags that include TV attributes. The resulting Web pages display the identified broadcast TV in a frame specified by the TV attribute. One embodiment supports the presentation of television in the background of an HTML document. In that embodiment, HTML tags corresponding to overlying HTML content are provided with an attribute that defines a level of transparency from zero to one-hundred percent. The transparency attribute allows content providers to overlay any type of HTML information over a broadcast television show without completely obscuring the underlying show.

Abstract: A request for content associated with a particular channel is received from a client device. A system identifies service information data associated with the channel. The system then determines how content associated with the channel will be provided to the client device. Instructions are sent to the client device that notify the client device how to access content associated with the channel.

Abstract: An interactive television system includes “connected” receiver units capable of establishing bi-directional connections to remote information stores, such as Web servers, and “disconnected” receiver units unequipped to make such connections. The system supports the use of broadcast triggers that include connectivity values indicating whether an information resource identified by a trigger refers to “connected content” or “disconnected content.” The term “connected content” refers to information resources that require bi-directional connections to remote information stores; the term “disconnected content” refers to information resources, such as a locally stored program guide, that do not require such bi-directional connections. Disconnected receiver units identify and reject connected-content triggers by examining connectivity values broadcast as part of triggers.