Abstract: A method implemented by a mobile device and a digital signage server for displaying mobile media content associated to a digital signage display unit on the mobile device. The mobile device received a unique identifier of the digital signage display unit, and transmits the unique identifier to the digital signage server. The mobile device receives a plurality of mobile media content items, corresponding to at least some of a plurality of digital signage contents currently displayed on the digital signage display unit, from the digital signage server. The mobile device displays the plurality of mobile media content items, receives a selection of one among the plurality of mobile media content items from a user, and transmits the selected mobile media content item to the digital signage server. The mobile device receives mobile media content corresponding to the selected mobile media content item, and displays the received mobile media content.

Abstract: A system and method for efficiently querying a network of logical digital advertising units by creating a list of named criteria meaningful for the particular network and then associate relevant criteria with each unit. A simplified query system is disclosed having two selection lists, one for choosing criteria of interest and the other for choosing an appropriate boolean operator, which allows sophisticated queries to be submitted with a few clicks of the mouse if the network is set up as disclosed herein.

Abstract: A system and method for efficiently estimating and reporting the rendition of digital advertising messages in a network of electronic displays in which advertising message blocks, supporting loop undersaturation and loop oversaturation, are formed, wherein the resulting advertising message block is constrained to a preexisting length specified by a loop policy associated with each display frame in the system.

Abstract: A system and method for distributing target advertising content to various electronic displays in a network of electronic displays. The invention discloses the technique of partitioning the electronic displays, partitioned both by geography and time, and providing an associated loop policy and frame criteria rules for each frame. The loop policy specifies a time period for repeating advertising content, and can optionally allow loop undersaturation and loop oversaturation for particular advertising messages. Frame criteria rules are disclosed that identify and describe allowable conditions that must be satisfied before a message is displayed, thus allowing advertisements, inappropriate for a particular frame at a particular time to be blocked.

Abstract: A system and method for efficiently utilizing network bandwidth in a network having multiple components that need to transfer a number of different datasets. The invention provides that distinct data transfer service agents be deployed to manage different kinds of data, and that each service has a separate network control schedule that can be independently controlled from the other services, resulting in a an easily configurable system where large content transfers can easily be restricted to non peak hours and smaller control and reporting data transfers can still be permitted during some or all peak times. In a digital signage network, this invention allows large data transfers of advertising content to be restricted to non peak hours, but advertising control and reporting can occur more frequently, and can easily be specified and modified to maximize efficiency of network resources.

Abstract: A system and method for efficiently managing advertising content on a network of electronic displays utilizing a broadcast day rule set identifies suitable conditions for the display of electronic messages at each display locations. Alternate embodiments provide for managed frame layouts, a loop policy to managing repeating content, weighting parameters, blocking schedules, dwell time parameters and device controls.