Abstract: A method and an apparatus allow launch of a service request or a product purchase request directly from a browser session. A device, coupled to a web-enabled appliance, receives event information from the appliance and provides the information to a portal to initiate the browser session. A server at the portal analyzes the event information and provides suggestions for responding to the event. The suggestions may be listed in a page that is posted to the device. The page may provide links to other pages, and may allow a client to purchase services, products, consumables, software, manuals and documents, and warranties from the portal or from remote locations coupled to the portal.