Abstract: A hand held electronic learning toy apparatus that reinforces learning by a user, such as a child, and provides motivation to the user to continue using the learning toy by enabling the user to interact with a plurality of game functions through one or more pre-programmed educational games and activities. The learning toy apparatus provides a tangible reward in the form of a colorful and/or interesting sticker when a question or query is answered correctly during the course of game play. Each sticker has an image of a single object, such as a star, ball, balloon, or the like, or includes indicia that is one segment of a larger picture wherein many stickers must be collected and pieced together to form the entire picture, much like a puzzle. Templates are provided that include indicia corresponding to the indicia of each sticker to indicate the proper placement of each sticker on the template.