Abstract: Embodiments described herein relate generally to receiving information from a mobile device and selecting content to be provided to that mobile device based on the received information. An audience may be identified that is to include the mobile device and/or a user thereof based on the information received from the mobile device. The identified audience may be associated with a campaign. Accordingly, content also associated with the campaign may be identified. This content may be sent to a mobile device associated with the user. A relevancy value may be calculated to indicate whether the content should be provided to the mobile device. If the relevancy value does not meet or exceed a predetermined threshold, then the content may not be provided to the mobile device. Other embodiments may be described and/or claimed.

Abstract: In configuring data synchronization between two devices, the first device generates a user configuration interface to be presented on the second device. The user interface elicits information from a user regarding a personal information manager (PIM) that is installed on the second device. This information is transmitted to the first device, which downloads to the second device a synchronization application package based on the PIM. The user interface installs the synchronization application on the second device, obtains information regarding data to be synchronized, and transmits that information to the synchronization application. This information may include names and locations of folders to be synchronized and synchronization preferences such as synchronization direction and schedule. The devices may include servers, PCs, PDAs, handheld computers, and wireless phones. The server may be network-based, accessible via the Internet, a LAN, or the PSTN.