Abstract: A flat roll gift wrap package has an elongated form with planar opposed sides and convex arcuate transitions between the sides. Flexible material in sheet form, such as, for example, paper or plastic, can be wound about the form without formation of creases or folds at the arcuate transitions. Printed patterns applied to the flexible material in sheet form are visible in full or repeated one or more times on the material which extends over the planar opposed sides of the form. Multiple flat roll gift wrap packages are combined in display packages or envelopes, poly bags or boxes and stacked on the planar sides of the flat rolls or with the arcuate transitions of the flat rolls arranged side-by-side.