Abstract: Technology is directed to a social networking application for sharing secrets anonymously. The social networking application receives a message from a user, anonymizes the message to generate a secret and shares the secret with other users. The other users cannot know who posted the secret. A message can include multimedia content such as a text, an image, an audio, a video or a combination thereof. The secrets are displayed in a graphical user interface (GUI) as secret GUI components. A secret GUI component displays the secret in a particular format. In one example, a text of the secret is superimposed on an image or a background color of the secret in the secret GUI component. The secret GUI component includes GUI elements using which users can “love”/“heart”/“like” a secret and/or comment on the secret. The secret GUI component can display author-viewer relationship information or a location information of the author.

Abstract: Technology is directed to a social networking application for sharing secrets anonymously. A user can share content (“secret”) with other users of the social networking application anonymously. The other users may not know who posted the secret. A secret can include multimedia content, e.g., text or an image. Users can “love”/“heart” and/or comment on a secret. The social networking application assigns an unique avatar to each of the users who comment on a secret. In some embodiments, the avatars are assigned on random basis. An author of the secret is assigned a specific avatar. In some embodiments, authors of any of the secrets are assigned the same specific avatar. Each of the comments is displayed with an avatar assigned to the user who posted the corresponding comment. The avatars can also be assigned based on a theme, occasion, etc.