Abstract: A system for applying folded outserts to conveyed products utilizing a pressure sensitive tape for transportation from the magazine type hopper to the products. The tape with a pressure sensitive adhesive is routed in front of the outfeed of the outsert hopper. A reciprocating tape tamping device and vacuum manifold mounted on an air cylinder are used to first bump the adhesive-coated tape in contact with the outsert and then withdraw the outsert from the hopper. The withdrawal occurs after the initial precise placement of the outsert to the tape. The method of withdrawal requires further forward movement of a pair of bellow style cups which contact the outsert after adhesion. The initiation of vacuum on contact and termination on withdrawal permit the outsert to be retained individually on the tape. The outsert is then indexed forward where it is transferred to a conveyed product.