Abstract: Certain embodiments of the present invention provide for a system and method for integrating live statistical data of a real-life event into a real-time, online mass multi-player game. The method includes receiving a first stat event corresponding to a first real-life event and determining whether the first stat event is related to at least one game. The method includes parsing the first stat event into a first game event if the first stat event is related to the at least one game. The method includes storing the first game event, retrieving the stored first game event, and processing the retrieved first game event to change a game state. The method includes communicating the game state to a client to update the client display.

Abstract: A retail store providing a customer with the opportunity to design, build and assemble your own customized vehicle and then race it on an in-store race track.