Abstract: An audio/visual display system incorporated into a beverage dispenser assembly, the dispenser assembly including a spigot, a flow/non-flow dispensing handle operatively engaging the spigot and a selected beverage for dispensing through the spigot. A structure is arrayed atop the dispenser assembly and includes an advertising display for presenting visual advertising including both textual and graphical components. A central processor unit is either incorporated into the structure in communication with the advertising display or provided in a stand alone computerized hard drive which is connected to the structure. The processor unit is capable of storing audio/visual messages, being inputted with custom created messages and presenting menu displays corresponding to stored messages.