Abstract: Multiple different advertisements each containing a different promotion are electronically displayed on electronic displays placed throughout a store. A consumer selects and captures one of the displayed promotions by entering the consumer identification and the identification of the selected promotion at a consumer interface device corresponding to the display presenting the promotion. The consumer identification is then associated with the promotion. This association is then processed by a database server and the promotion is communicatively transmitted to the consumer electronically according to the contact information stored on record for the consumer.

Abstract: Promotional content is electronically displayed on section directories placed throughout a store. A consumer captures one of the displayed promotions by providing consumer identification or other input at a consumer interface device located in the section corresponding to the directory which displays the promotion. The consumer identification is then associated with the promotion. This association is then integrated with the store's point-of-sale (POS) systems, such that when the consumer presents a product associated with the promotion for purchase at the POS, the POS applies the promotion (e.g. discount) to the sale. In one aspect, a section directory is placed within an aisle.