Patents by Inventor David Zaretsky

David Zaretsky has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Publication number: 20180300767
    Abstract: Integrated ad serving technology for utilizing real-time bidding to maximize revenue for each ad impression, based on cost-per-thousand (CPM), cost-per-click (CPC), or other factors. The ad serving technology may communicate in real-time with various ad networks, ad exchanges, real-time bidding platforms, and direct advertisers simultaneously, and selects the highest paid advertisements to display to the visitor. An analytics engine provides detailed statistics and insight about audience engagement. Analytics provides discovery and communication of meaningful patterns in data. Especially valuable in areas rich with recorded information, analytics relies on the simultaneous application of statistics, computer programming and operations research to quantify performance. Analytics may be applied to business data, to describe, predict, and improve business performance, such as optimizing audience engagement, marketing optimizations, price and promotion modeling, predictive science, and fraud analytics.
    Type: Application
    Filed: November 22, 2017
    Publication date: October 18, 2018
    Inventors: David Zaretsky, Fred Stan Hunting, III, Brandon Guttman
  • Publication number: 20180011942
    Abstract: A method and system is provided for URL shortening application that allows content publishers to process and monetize traffic through advertising-related data established via a computer network. A computer system may be configured to produce advertisement before redirecting to the destination page. Using certain processing techniques, publishers and related entities may be credited values by the computer system to determine advertisement revenue. Using specialized algorithms, the computer system is optimized to operate more efficiently in processing such data. Because the shortened link is text based, it can also be advantageously configured to be shared on any social media, website, email, text messaging, or other mediums. Advertisements may be displayed any time a shortened link is clicked, so connections with social followers can be achieved through more personal interactions, which are proven to increase click-throughs.
    Type: Application
    Filed: September 22, 2017
    Publication date: January 11, 2018
    Inventors: David Zaretsky, Fred Stan Hunting, Brandon Guttman
  • Publication number: 20150025981
    Abstract: A method and system is provided for URL shortening application that allows content publishers to process and monetize traffic through advertising-related data established via a computer network. A computer system may be configured to produce advertisement before redirecting to the destination page. Using certain processing techniques, publishers and related entities may be credited values by the computer system to determine advertisement revenue. Using specialized algorithms, the computer system is optimized to operate more efficiently in processing such data. Because the shortened link is text based, it can also be advantageously configured to be shared on any social media, website, email, text messaging, or other mediums. Advertisements may be displayed any time a shortened link is clicked, so connections with social followers can be achieved through more personal interactions, which are proven to increase click-throughs.
    Type: Application
    Filed: March 17, 2014
    Publication date: January 22, 2015
    Inventors: David Zaretsky, Fred Stan Hunting, III, Brandon Guttman
  • Publication number: 20150025980
    Abstract: Integrated ad serving technology for utilizing real-time bidding to maximize revenue for each ad impression, based on cost-per-thousand (CPM), cost-per-click (CPC), or other factors. The ad serving technology may communicate in real-time with various ad networks, ad exchanges, real-time bidding platforms, and direct advertisers simultaneously, and selects the highest paid advertisements to display to the visitor. An analytics engine provides detailed statistics and insight about audience engagement. Analytics provides discovery and communication of meaningful patterns in data. Especially valuable in areas rich with recorded information, analytics relies on the simultaneous application of statistics, computer programming and operations research to quantify performance. Analytics may be applied to business data, to describe, predict, and improve business performance, such as optimizing audience engagement, marketing optimizations, price and promotion modeling, predictive science, and fraud analytics.
    Type: Application
    Filed: March 17, 2014
    Publication date: January 22, 2015
    Inventors: David Zaretsky, Fred Stan Hunting, III, Brandon Guttman
  • Patent number: 7565631
    Abstract: A computer-aided hardware design system enables design of an actual hardware implementation for a digital circuit using a software implementation of an algorithm in assembly language or machine binary code by converting an algorithmic representation for a hardware design initially created in software assembly or machine binary code of a general-purpose processor, to a hardware design implementation (FPGA or ASIC) by translating software binaries or assembly code, targeted for general-purpose processors, into RTL VHDL or Verilog code to be synthesized using commercial logic synthesis and physical design tools onto FPGAs and ASICs. The system performs data flow, parallelism analysis and optimizations at the assembly and machine code level and alias analysis to analyze memory accesses and automatically identify the parallelism in the operations automatically identifying loops and other control constructs, and recognizing procedure and function calls.
    Type: Grant
    Filed: July 2, 2004
    Date of Patent: July 21, 2009
    Assignee: Northwestern University
    Inventors: Prith Banerjee, Gaurav Mittal, David Zaretsky, Xiaoyong Tang
  • Patent number: 6501676
    Abstract: A method of storing and accessing data utiliaing two-terminal static memory cells made from semiconductor quantum dots. Each quantum dot is approximately 10 nm in dimension so as to comprise approximately 1000-10,000 atoms, and each memory cell has in a volume of approximately 6.4×107 cubic Angstroms, thereby corresponding to about 300,000 atoms. In use one of at least two possible stable states is set in the static memory cell by application of a D.C. voltage across the two terminals. The stable state is then monitored by application of A.C. voltage across the two terminals while monitoring the resulting A.C. current flow.
    Type: Grant
    Filed: June 12, 2001
    Date of Patent: December 31, 2002
    Assignee: The Board of Regents of the University of Nebraska
    Inventors: Supriyo Bandyopadhyay, David Zaretsky