Abstract: Methods and systems for displaying a summary of a performance of an advertising campaign are described. A system identifies advertising campaign goals of an advertising campaign. The system identifies, based on the identified goal, metrics that drive a performance of the campaign. The system identifies, for each metric, dimensions corresponding to the metric that influence a performance of the metric. The system determines, for a subset of the dimensions, that a predetermined number of criteria corresponding to the dimension contribute at least a predetermined threshold percentage of the metric. The system generates, for each metric, cards corresponding to the subset of the identified dimensions. Each card corresponds to a respective dimension and includes a graphic that identifies, for each of the predetermined number of criteria, a contribution provided by the criteria towards the performance of the metric. The system displays a subset of the cards in response to a request.

Abstract: Methods and systems for displaying a summary of a performance of an advertising campaign are described. A system identifies advertising campaign goals of an advertising campaign. The system identifies, based on the identified goal, metrics that drive a performance of the campaign. The system identifies, for each metric, dimensions corresponding to the metric that influence a performance of the metric. The system determines, for a subset of the dimensions, that a predetermined number of criteria corresponding to the dimension contribute at least a predetermined threshold percentage of the metric. The system generates, for each metric, cards corresponding to the subset of the identified dimensions. Each card corresponds to a respective dimension and includes a graphic that identifies, for each of the predetermined number of criteria, a contribution provided by the criteria towards the performance of the metric. The system displays a subset of the cards in response to a request.

Abstract: Methods and systems for displaying a summary of a performance of an advertising campaign are described. A system identifies advertising campaign goals of an advertising campaign. The system identifies, based on the identified goal, metrics that drive a performance of the campaign. The system identifies, for each metric, dimensions corresponding to the metric that influence a performance of the metric. The system determines, for a subset of the dimensions, that a predetermined number of criteria corresponding to the dimension contribute at least a predetermined threshold percentage of the metric. The system generates, for each metric, cards corresponding to the subset of the identified dimensions. Each card corresponds to a respective dimension and includes a graphic that identifies, for each of the predetermined number of criteria, a contribution provided by the criteria towards the performance of the metric. The system displays a subset of the cards in response to a request.

Abstract: The disclosure provides various embodiments of systems, methods, and software for supporting server-side product catalogs. Software for managing ad serving may comprise computer readable instructions embodied on media and be operable to identify a logically local directed graph representing a logically remote network property associated with a publisher. The network property is associated with at least one product catalog representing a package of network ad slots. The software may then generate an ad service flight plan for serving various ones of a plurality of ads associated with a first of the network ad slots using an iterative solution on the directed graph.

Abstract: Systems, methods and computer program products identify a plurality of webpage attributes, where each of the plurality of webpage attributes is associated with a value. A date tree is built, the data including a plurality of nodes identifying the values associated with the plurality of webpage attributes, and is optimized by deleting one or more of the plurality of nodes. The number of web pages associated with at least one of the plurality of nodes in the optimized data tree is then determined.

Abstract: Systems, methods, and computer program products identify one or more web page impressions satisfying one or more simply queries, each of the one or more web page impressions associated with a respective impression ID. Respective impression IDs of the one or more web pages satisfying the one or more simple queries are stored in an impression log. Subsequent to storing the respective impression IDs, a query is received from a client device, and a number of impression IDs for the one or more web pages satisfying the query are identified based on the identified one or more web page impressions satisfying the one or more simple queries.

Abstract: Systems, methods, and computer program products identify one or more web page impressions satisfying one or more simply queries, each of the one or more web page impressions associated with a respective impression ID. Respective impression IDs of the one or more web pages satisfying the one or more simple queries are stored in an impression log. Subsequent to storing the respective impression IDs, a query is received from a client device, and a number of impression IDs for the one or more web pages satisfying the query are identified based on the identified one or more web page impressions satisfying the one or more simple queries.

Abstract: Systems, methods, and computer program products identify one or more web page impressions satisfying one or more simply queries, each of the one or more web page impressions associated with a respective impression ID. Respective impression IDs of the one or more web pages satisfying the one or more simple queries are stored in an impression log. Subsequent to storing the respective impression IDs, a query is received from a client device, and a number of impression IDs for the one or more web pages satisfying the query are identified based on the identified one or more web page impressions satisfying the one or more simple queries.