Abstract: A label is formed onto packaging substrate and has a differential release coupon portion formed integrally therein. The packaging substrate is generally a label substrate such as a plastic, metal foil or paper as known in the art. The differential release coupon is defined by a tear outline consisting of a first arcuate section comprising a continuous radius cut; a second section comprising a plurality of overlapping, outwardly extending herringbone cuts defining a first taper; a third section comprising a plurality of straight cuts; a fourth section comprising overlapping vertical hash cuts defining a second taper; and transition cuts intermediate to the second and third sections and intermediate to the third and fourth sections. The tear pattern results in a coupon which is easily released in a single motion, and which leaves the remaining label intact, preserving valuable product information. The coupon is of a size and shape to facilitate redemption and handling by retail personnel.