Abstract: A portable display stand comprising a base member plate provided with a mounting plate so that wheels may be mounted in an operational or stored position on the base member with the base member also being provided with a support system. A plurality of sidewall panels are provided and are hingedly connected together so that they may be moved to an operational position and supported on the support system or moved to a storage position. A top member plate is provided and has a channel system for receiving a portion of the sidewall panels to be supported thereby. A carrying case is provided and has walls defining a cavity for holding the base member plate with the wheels in a stored position, the plurality of sidewall panels in a stored position and the top member plate.