Abstract: Methods, systems and apparatuses are disclosed for collecting cost data regarding advertisements of an offering through two or more marketing channels over a time period and, in near real time, revenue data generated by the marketing campaign. The cost data and the revenue data are grouped into a desired level of granularity. The returns on investment for the desired level of granularity are calculated and displayed. Other embodiments are also disclosed and claimed.

Abstract: Methods, systems, and apparatuses for correlating broadcast media advertising with its impact on the performance of all channels in the integrated marketing campaign and the overall web site relating to the offering being advertised are disclosed. A marketing performance data interface collects, over a time period, broadcast marketing performance data regarding advertisements of an offering through two or more broadcast marketing providers. The broadcast marketing performance data includes advertisement scheduling and cost information. A channel performance database stores the collected broadcast marketing performance data. A web analytics software obtains web site usage data about the impact of the advertising on a web site relating to the offering including at least one key metric.