Abstract: A method and system provide information by which an audience made of one or more prospects or customers of payroll and benefits processing may compare its human capital metrics with human capital metrics of other customers. A customer database is maintained for each customer that includes demographic data, employee data and financial data for that customer. Each customer database is updated based on periodically processing payroll and benefits transactions for that customer. A benchmark database is created by aggregating selected fields of data from databases of customers of interest so that the benchmark database represents a sample of customers of interest. An audience database is created for the one or more prospects or customers forming the audience by retrieving the selected fields of data from the customer databases for the one or more customers forming the audience. The audience database is compared to the benchmark database, and results of the comparison are reported to the audience.