Abstract: A method including providing a graphical user interface including input fields and output fields. The method also can include receiving a total allocation amount for a predetermined time period in an allocation amount input field of the input fields of the graphical user interface, and receiving a performance objective in a performance objective input field of the input fields of the graphical user interface. The method further can include automatically generating an allocation of the total allocation amount among combinations selected from multiple advertisement types and multiple search engines based at least in part on the total allocation amount and the performance objective according to allocation balancing rules, and automatically generating one or more performance forecasts based on the allocation and automatically generating a daily allocation forecast across the predetermined time period based on the allocation.

Abstract: Structure of a resultant Every Document as a Graph (EVG) graph may be outlined using an EVG query. First metadata for a first data source may be retrieved. At least one entity key may be determined for a first entity, the entity key coming directly from the EVG query or from an entity on a preceding level of the EVG graph. Based on the first metadata and entity key, an edge may be created in the EVG graph beginning at the first entity, wherein the edge contains information retrieved from the first data source. Second metadata for a second data source may be retrieved. Based on the second metadata and information contained in the edge retrieved from first data source, a second entity may be created in the EVG graph, wherein the edge connects to the second entity, wherein the second entity contains information retrieved from the second data source.

Abstract: Structure of a resultant Every Document as a Graph (EVG) graph may be outlined using an EVG query. First metadata for a first data source may be retrieved. At least one entity key may be determined for a first entity, the entity key coming directly from the EVG query or from an entity on a preceding level of the EVG graph. Based on the first metadata and entity key, an edge may be created in the EVG graph beginning at the first entity, wherein the edge contains information retrieved from the first data source. Second metadata for a second data source may be retrieved. Based on the second metadata and information contained in the edge retrieved from first data source, a second entity may be created in the EVG graph, wherein the edge connects to the second entity, wherein the second entity contains information retrieved from the second data source.

Abstract: Structure of a resultant Every Document as a Graph (EVG) graph may be outlined using an EVG query. First metadata for a first data source may be retrieved. At least one entity key may be determined for a first entity, the entity key coming directly from the EVG query or from an entity on a preceding level of the EVG graph. Based on the first metadata and entity key, an edge may be created in the EVG graph beginning at the first entity, wherein the edge contains information retrieved from the first data source. Second metadata for a second data source may be retrieved. Based on the second metadata and information contained in the edge retrieved from first data source, a second entity may be created in the EVG graph, wherein the edge connects to the second entity, wherein the second entity contains information retrieved from the second data source.

Abstract: Structure of a resultant Every Document as a Graph (EVG) graph may be outlined using an EVG query. First metadata for a first data source may be retrieved. At least one entity key may be determined for a first entity, the entity key coming directly from the EVG query or from an entity on a preceding level of the EVG graph. Based on the first metadata and entity key, an edge may be created in the EVG graph beginning at the first entity, wherein the edge contains information retrieved from the first data source. Second metadata for a second data source may be retrieved. Based on the second metadata and information contained in the edge retrieved from first data source, a second entity may be created in the EVG graph, wherein the edge connects to the second entity, wherein the second entity contains information retrieved from the second data source.

Abstract: Structure of a resultant Every Document as a Graph (EVG) graph may be outlined using an EVG query. First metadata for a first data source may be retrieved. At least one entity key may be determined for a first entity, the entity key coming directly from the EVG query or from an entity on a preceding level of the EVG graph. Based on the first metadata and entity key, an edge may be created in the EVG graph beginning at the first entity, wherein the edge contains information retrieved from the first data source. Second metadata for a second data source may be retrieved. Based on the second metadata and information contained in the edge retrieved from first data source, a second entity may be created in the EVG graph, wherein the edge connects to the second entity, wherein the second entity contains information retrieved from the second data source.