Abstract: Disclosed is a display fixture for displaying and dispensing a plurality of product units. The display fixture includes a plurality of shelf-like tiers extending between a pair of opposed sidewalls. Each tier consists of a side-by side arrangement of tray-like carriers. The carriers are removable from the tier for loading at a tabletop level, if desired. The carriers each define a plurality of levels, with each level holding a serial succession of product units. Each level has a forward dispensing position through which product units of the level may be withdrawn, so as to be extracted from the carrier. The carriers of the tiers are downwardly inclined at their forward ends, to bias the product units of a given level in a forward direction. Since the rearward end of the display fixture may be enclosed, extraction of the product units from the display fixture must be carried out through the forward end of the fixture.