Abstract: The present invention relates to a packaging material, preferably for foodstuffs, for example ice cream in wafers and the like, at least comprising a packaging sheet with an inner side which in a packaged condition, in accordance with requirements, faces towards the packaged goods and with an outer side facing away from the packaged goods, wherein on the outer side of the packaging sheet a composition comprising a colourant and a binder is provided, wherein at least one agent of colourant and binder is a foodstuff or is an agent permitted to come into contact with foodstuffs.