Abstract: The apparatus is a lamp assembly with a plurality of bulb assemblies used for data (or similar) display with varying character sizes. The bulb assemblies include a reflector with three bosses. Two of the bosses snap detent engage a lampbank while the third boss extends through the lampbank, attaches to a printed circuit board and serves as a standoff or spacer therefrom. The bulb assemblies further include a louver which snap engages onto the lens to form a lens/louver assembly which hinges and snaps to the reflector. The louver can be used as a handle to remove the lens from the bulb assembly.