Abstract: A coupon creation, publication, and redemption system and method includes a business account module at a server configured to assign a deal creation power to a product or service provider accessing a website with a client, and a coupon generation module configured to generate a listing of a deal and a predetermined number of coupons associated with a deal. The coupon is published via the website. The provider's history of coupon generation is tracked. Coupon grabbing and redemption powers are assigned to a consumer. The consumer grabs the coupons via the website, and its history of coupon grabbing is tracked. When a sale consummated, the grabbed coupon is marked as redeemed, while both the consumer's and the provider's history of coupon redemption is updated. The consumer's grabbing power is transformed in accordance with at least one of the consumer's coupon grabbing and coupon redemption history.