Abstract: The present invention relates to a method of and an apparatus for producing a printed ink pattern on a tissue. The method comprises the steps of applying ink onto a first embossing roll, passing the at least two plies through a nip formed between the first embossing roll and a second embossing roll, and embossing the at least two plies in the nip and simultaneously printing the ink onto a surface of the plies being embossed which surface defines an exterior surface of the tissue. The apparatus comprises a first embossing roll and a second embossing roll, the first and second embossing rolls forming an embossing nip therebetween, and an ink applying device. The ink applying device is arranged to apply ink onto the first embossing roll at such a position that, simultaneously to the embossing of the at least two plies in the nip, the ink is printed in the nip onto the exterior surface of the plies being embossed.