Abstract: A fishing lure apparatus is disclosed which includes a substantially elliptical or tear-drop shaped ring or rings defining a central opening, the ring corresponding generally in profile and size to a fishing bait. The ring allows fluid to flow transversely through the center opening as the ring is drawn through a body of water in a direction perpendicular to fluid flow in the body of water. The lure also includes a fishing hook mounted to a projection extending out from the ring. Attached to another projection are means for attracting fish, which may include spinners and the like. The rings are made from metal wire, or from solid or hollow polymeric material. Skirts, spoons and other optical attracting devices are contemplated as fish attracting elements of the invention.