Abstract: Information is provided to on-air personnel that is synchronized to a playlist executed by a broadcast automation system. A type is defined within a broadcast automation system and is associated with studio segments and non-studio segments that follow studio segments in a playlist. As the playlist is executed, the broadcast automation system provides a count until the next segment with the specified type. The count is monitored and if the count matches a predetermined value, then a trigger is generated based on the predetermined value and the playlist. Each trigger is associated with a particular action, such as the display of a message on certain display units. Once the trigger is generated, the action is performed. The invention can be used to automatically provide countdown information to on-camera personnel based on the playlist.