Abstract: An applicator for impressing brands or medicaments on animals has a handle mounted for movement towards or from an applicator pad containing a liquid chamber communicating with a base, a part of which, having the configuration of the area over which liquid is to be applied to an animal, is liquid-permeable. A liquid container, which may serve as the handle, leads to the liquid chamber by way of a valve mechanism such that each movement of the handle towards the applicator pad as the pad base is pressed on an animal introduces to the liquid chamber liquid under pressure which is expelled through the liquid-permeable part of the applicator pad base.