Abstract: A price tag system comprising a shelf, a price tag supporting bracket mounted on the shelf and a price tag supported by the bracket. The price tag comprises a plurality of zones. One of the zones comprises an image of the article to which the price tag corresponds, and the other zone comprises a location in which a pricing label can be attached.Another aspect of the invention relates to a price tag system comprising a price tag comprising a plurality of zones where one of the zones comprises an image of an article to which the price tag corresponds, and the other zone comprises a location in which a pricing label can be mounted.A further aspect of the invention comprises a peelable label system for use as a price tag comprising a substrate with a plurality of labels which are peelably connected to t he substrate. Each label comprises two portions. The portions are of different size. They may be of different color. One portion is for receiving indicia relating to the price of the article.