Patents by Inventor Douglas A. Perham

Douglas A. Perham has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • System and method for transmitting and displaying targeted information
    Patent number: 8413183
    Abstract: A system and method for transmitting and displaying information in a television distribution system (10), or the like, transmits information that is targeted to a viewer matching particular demographic data.
    Type: Grant
    Filed: August 23, 2006
    Date of Patent: April 2, 2013
    Assignee: Cox Communications, Inc.
    Inventors: Gerard K. Kunkel, Scott A. Piette, Douglas A. Perham, Jr.
  • System and method for transmitting and displaying targeted information
    Publication number: 20060288363
    Abstract: A system and method for transmitting and displaying information in a television distribution system (10), or the like, transmits information that is targeted to a viewer matching particular demographic data.
    Type: Application
    Filed: August 23, 2006
    Publication date: December 21, 2006
    Inventors: Gerard Kunkel, Scott Piette, Douglas Perham
  • System and method for transmitting and displaying targeted infromation
    Patent number: 7100183
    Abstract: A system and method for transmitting and displaying information in a television distribution system (10), or the like, transmits information that is targeted to a viewer matching particular demographic data. The results of a viewer completed demographic survey are used to generate a database known as a bit mask (30) that is made up of the viewer's demographic data. The bit mask (30) is used to control the particular advertising or other related information that is received by each system viewer. In a first technique, the transmission signal carrying the program or advertisement displayed to all viewers is embedded with one or more codes. These codes are compared to the bit mask to determine whether the viewer fits the desired demographic profile, and should be provided with additional information. In a second technique, multiple ads for demographic selective receipt by each viewer are simultaneously transmitted, and are automatically selected for viewing, depending on the viewer's stored demographic data.
    Type: Grant
    Filed: February 1, 2001
    Date of Patent: August 29, 2006
    Assignee: Sedna Patent Services, LLC
    Inventors: Gerard K. Kunkel, Scott A. Piette, Douglas A. Perham, Jr.
  • System and method for transmitting and displaying targeted infromation
    Publication number: 20020056093
    Abstract: A system and method for transmitting and displaying information in a television distribution system (10), or the like, transmits information that is targeted to a viewer matching particular demographic data. The results of a viewer completed demographic survey are used to generate a database known as a bit mask (30) that is made up of the viewer's demographic data. The bit mask (30) is used to control the particular advertising or other related information that is received by each system viewer. In a first technique, the transmission signal carrying the program or advertisement displayed to all viewers is embedded with one or more codes. These codes are compared to the bit mask to determine whether the viewer fits the desired demographic profile, and should be provided with additional information. In a second technique, multiple ads for demographic selective receipt by each viewer are simultaneously transmitted, and are automatically selected for viewing, depending on the viewer's stored demographic data.
    Type: Application
    Filed: February 1, 2001
    Publication date: May 9, 2002
    Inventors: Gerard K. Kunkel, Scott A. Piette, Douglas A. Perham