Abstract: The present invention 10 discloses a multi-segmented central post member with upper 18, middle 26, and lower 28 sections having a cup-holding element 24, a utility member 22 and a clothes-hanging element 16 having a plurality of hook members 40 extending therefrom. The post segments have compatible male 36 and female threads 38 on their respective ends for establishing a rectilinear connection to the mating post segment. The bottom segment has a first end 44 which is tapered for easy insertion in sand or turf 12. The threaded male portions 36 of the post segments are radially offset from the outer circumference to form retaining flanges 42 for the accessory units. The ends of the post segments with the threaded female recesses 38 have a similar retaining flange.