Abstract: A printing device for printing labels includes: a read-only memory in which are stored a plurality of label data entries, the label data entries having been preset according to an intended use and are unalterable by a user; a user input having character selection keys and a plurality of direct access keys for selectively accessing respective label data entries, wherein direct access can mean a single access key activation; a writable memory for holding information selected by a user at the user input means including any label data entry accessed by one of the direct access keys; and a controller for accessing one of said label data entries responsive to selection of one of said direct access keys by a user and arranged to cause printing of a label using said label data entry.