Abstract: There is disclosed herein a wheel trim retention system for retaining wheel trim on a motor vehicle wheel comprising a slot formed on an axially inwardly facing portion of the wheel trim into which one end of a retention clip is inserted and a second radially outwardly spaced pocket within which the other end of the retention clip is movably disposed. The first end portion includes projections engageable with the sidewalls of the slot so as to restrain the clip against axial movement relative to the wheel trim and the other end is freely movable between radial spaced surfaces. The retention clip includes a biasing portion operative to urge a retention portion into engagement with the vehicle wheel so as to retain the trim member in position thereon.