Abstract: This disclosure relates to methods, non-transitory computer readable media, and systems that determine multiple personas corresponding to a user account for digital content and train a persona classifier to predict a given persona (from among the multiple personas) for content requests associated with the user account. By using the persona classifier, the disclosed methods, non-transitory computer readable media, and systems accurately detect a given persona for a content request upon initiation of the request. Based on determining the given persona, in some implementations, the methods, non-transitory computer readable media, and systems generate a digital-content recommendation for presentation on a client device associated with the user account.

Abstract: This disclosure relates to methods, non-transitory computer readable media, and systems that determine multiple personas corresponding to a user account for digital content and train a persona classifier to predict a given persona (from among the multiple personas) for content requests associated with the user account. By using the persona classifier, the disclosed methods, non-transitory computer readable media, and systems accurately detect a given persona for a content request upon initiation of the request. Based on determining the given persona, in some implementations, the methods, non-transitory computer readable media, and systems generate a digital-content recommendation for presentation on a client device associated with the user account.

Abstract: Methods and devices are disclosed herein for detecting and responding to changes in eye conditions during presentation of video on electronic devices. One embodiment involves monitoring, via an electronic tracking device, an eye of a person watching a video on an electronic device to monitor a viewing direction of the eye. The embodiment determines that the person is watching the video based on the viewing direction of the eye and detects a change in the viewing direction of the eye. In response to detecting the change in viewing direction of the eye, the embodiment determines that the person is focused on something other than the video based on additional monitoring of the eye. Presentation of the video is changed based on determining that the person is focused on something other than the video. For example, the video may be paused, discontinued, minimized, or a targeted advertisement inserted.

Abstract: The present disclosure is directed toward tracking visual gaze information. Methods and systems of the present disclosure track a visual gaze of a user with respect to a display of a computing device. In particular, one or more embodiments track a visual gaze of a user with respect to content on a display. The methods and systems can use information about the visual gaze of the user for use in improving the presentation of content. For example, the systems and methods can increase a display size or volume of content in response to the visual gaze of the user. Still further, the methods and systems can use the visual gaze information for providing analytics regarding the viewing habits of the user.

Abstract: Methods and devices are disclosed herein for detecting and responding to changes in eye conditions during presentation of video on electronic devices. One embodiment involves monitoring, via an electronic tracking device, an eye of a person watching a video on an electronic device to monitor a viewing direction of the eye. The embodiment determines that the person is watching the video based on the viewing direction of the eye and detects a change in the viewing direction of the eye. In response to detecting the change in viewing direction of the eye, the embodiment determines that the person is focused on something other than the video based on additional monitoring of the eye. Presentation of the video is changed based on determining that the person is focused on something other than the video. For example, the video may be paused, discontinued, minimized, or a targeted advertisement inserted.

Abstract: The present disclosure is directed toward tracking visual gaze information. Methods and systems of the present disclosure track a visual gaze of a user with respect to a display of a computing device. In particular, one or more embodiments track a visual gaze of a user with respect to content on a display. The methods and systems can use information about the visual gaze of the user for use in improving the presentation of content. For example, the systems and methods can increase a display size or volume of content in response to the visual gaze of the user. Still further, the methods and systems can use the visual gaze information for providing analytics regarding the viewing habits of the user.

Abstract: A digitally signed manifest file includes metadata that specifies whether a policy regarding the digital signature should be enforced. The policy is then used to generate additional metadata associated with the program and ad content of the video stream. The metadata is tamper resistant so that any modification or removal of the metadata will prevent the video stream from playing. If the metadata indicates that the policy should be enforced, the digital signature of the manifest is verified by the client, and an invalid or missing signature prevents the video stream from being played back. The metadata defines which media players are allowed and/or not allowed to play back a video stream, including media players that are configured to skip or remove ads, and/or includes an encryption key identifier for verifying the digital signature. The ad content is digitally signed to prevent modification or replacement of the ad content.

Abstract: A digitally signed manifest file includes metadata that specifies whether a policy regarding the digital signature should be enforced. The policy is then used to generate additional metadata associated with the program and ad content of the video stream. The metadata is tamper resistant so that any modification or removal of the metadata will prevent the video stream from playing. If the metadata indicates that the policy should be enforced, the digital signature of the manifest is verified by the client, and an invalid or missing signature prevents the video stream from being played back. The metadata defines which media players are allowed and/or not allowed to play back a video stream, including media players that are configured to skip or remove ads, and/or includes an encryption key identifier for verifying the digital signature. The ad content is digitally signed to prevent modification or replacement of the ad content.