Abstract: A method and apparatus for presenting customized presentation offers to a consumer having a shopping device prior to the consumer's check out in a retail environment is set forth. Using a keyword-driven rule-based method, the present invention identifies certain information regarding the consumer, items selected for purchase, retail environment and the like, and processes keywords relevant to the gathered information in view of rule types and available offers to select and prioritize for presentation to the consumer offers pertinent to the consumer's interests, locations and activities while in the store. The personalized offer presentation is made available to the consumer preferably through an in-store server communicating to the shopping device used by the consumer so as to provide the consumer with in-store offers prior to the consumer completing their shopping experience at check out.

Abstract: A method and system for managing complex payload using on a point of sale (POS) printer is described. The complex payload includes a plurality of commands. The method and system include organizing at least a portion of the commands into a single entity. The single entity corresponds to more than one command, though need not contain all of the commands. The method and system also include providing a payload identifier corresponding to the single entity. The payload identifier indicates a correspondence between the commands for the single entity and the single entity.

Abstract: Aspects for providing a multi-platform POS (point-of-sale) device driver architecture are described. The aspects include binding an API layer and a transport layer of a POS system with a driver stack, the driver stack supporting multiple platforms, multiple connectivities, and multiple APIs of the POS system.