Abstract: Method and apparatus for controlling caloric intake includes different types of foods segregated into food classifications, with predetermined helping sizes of each food given a predetermined caloric value for counting purposes. The selection of foods for a particular meal is considered in conjunction with the predetermined food count, and a daily food counter includes tabs representing the predetermined food counts which are discarded after the meal is consumed, and the food counts remaining indicate the various kinds and amounts of foods that may be eaten during the rest of the day and which then do not exceed the predetermined caloric intake.