Abstract: Systems and methods for identifying objects displayed in a media asset are provided. A plurality of messages is received at a remote server from a plurality of users. Each message identifies an object displayed in the media asset. The received messages are processed to extract media asset information and the identified object. The extracted media asset information of each message is cross-referenced with a media asset information database to identify the media asset that corresponds to each of the received messages. The identified objects extracted from each of the plurality of messages are processed to generate information describing the identified object. The generated information for the identified object is stored in the media asset information database for the media asset that corresponds to each of the received messages.