Abstract: Articles, such as a bag, may be more comfortably and securely carried by a hand grip which hooks a strand of the article, such as a strap of a bag. The hand grip is comprised of a body in which a hand hole is defined. The lower portion of the body forms a hook for grasping or hooking the strap of the article. The hand hole is contoured to provide a comfortable, noncutting surface for the user's hand, fingers or palm. The hook is formed with a wider mouth than throat so that the strap is easily placed in the hook and only somewhat less easily dislodged from the hook thereby increasing the degree of security by which the article is carried. The hand grip may be formed as a planar piece in which the hook extends to the side in the same plane as the hand hole or may be provided with one or more hooks which extend in directions out of the plane defined by the hand hole.