Abstract: A needlework booklet holder comprising front and rear panels that are comparable to those of looseleaf notebook binders, and with the front and rear panels being associated with a magnetic material containing mounting panel, that overlies the inside surfacing of the rear panel, and a rigid brace plate in the form of an angle member having its sections at approximately 120 degrees, with the mounting panel and one of the brace plate sections being anchored to the holder rear panel along its inner edge, and the holder front and rear panels being hinged about a swing axis that is positioned adjacent the front panel inner edge, whereby when the front and rear panels of the holder are swung about the swing axis from an essentially flat, closed relation to open the holder for use, the holder rear panel and the mounting panel itself are disposed in easel forming, upwardly inclined relation relative to the front panel to receive and mount the pattern booklet in three possible positions for appropriately disposing the