Abstract: A fragrance sampler for delivering and dispensing perfumes is disclosed. The sampler includes a sheet of synthetic pile fabric or other fabric with similar tactile properties having embedded therein microcapsules containing a fragrance oil. The fabric material, preferably made of a base sheet of polyethylene having segments of polyethylene fiber or strand aligned perpendicular thereto and prepared by means of a flocking process, provides a velvet-like texture that is pleasant to the touch, inviting the user to apply perfume by gently rubbing it on the skin. Microcapsules embedded in the fabric pile are ruptured by such rubbing, releasing a sample of the perfume. The sampler may be sealed by an impermeable film and may be removably connected to advertising material, such as brochures.