Abstract: A display attachment is provided for a shoe of the type having a lace, an instep, a pair of flaps and a tongue. The attachment consists of a flexible plate having a curved to edge, a fringed bottom edge, a pair of tapering side edges and a pair of spaced apart apertures formed within the plate proximate the curved top edge so that the ends of the lace can be inserted through said apertures and tied together with the plate covering the instep, flaps and tongue of the shoe. Indicia is placed upon the front face of the plate for decorative appearance thereof.