Abstract: An athletic shoe cleat constructed of suitably wear resistent, yet soft, flexible, resilient material such as polyurethane is disclosed. The cleat can be removably attachable to a ground engageable portion of the shoe, such as a sole or a heel, and can be used as part of a group forming any number of arrays of such cleats for the shoe. The cleat can also be formed integrally with the sole and heel of a shoe. Common features of these cleats include a plurality of at least partially cone shaped teeth formed in a closed circle on the shoe. In the removably attachable form, the cleat employs a threaded fastener which projects through a central circular opening in a disc-like base portion and threads into the shoe. The fastener can have an enlarged flat head with radially projecting shoulder which bears against an annular part of the base portion radially inwardly of the teeth to operatively secure the cleat to the shoe.