Abstract: A new and improved jump rope assembly with illuminated components comprising, a pair of handles, each handle having an inboard end and an outboard end, one of the handles being hollow and having therein electrical components including a battery, electrical contacts and an on/off switch. A flexible rope is formed in a hollow tubular configuration from a translucent material and having therein a plurality of light bulbs with spherical translucent covers thereover and with electrical wires coupling the light bulbs interiorly along the length of the rope. A pair of connectors mechanically couple the ends of the rope with the adjacent end of a handle, one of the connectors being electrically conductive and coupling the wires in the rope with the batteries and the switch for selective illumination of the bulbs when the switch is in the on position.